Communication is Pivotal
Thus it is that Communication has become the pivotal instrument of success in economic and social enterprise. Organizational Communication  is the oil that lubricates the architecturally and socially complex organization. Yet, it is not an auxiliary; it is rather the very essence of achievement, of success for the whole entity and for its members. When distances between nations, cultures, people or markers shrinks at a pace difficult for organizations and individuals to catch up, acquisition of effective communication skills becomes essential. 

A Quandary
The quandary is: How do people acquire communicative skills ? Pop-psychology is the easy way out. A few seminars are thought to do the trick: Learn the obtuse language and the relevant platitudes, and you will have become a skilled communicator. Unfortunately, the road to effective and meaningful communication is not that easy.  Without any doubt, it begins with education. And education relies on technology to facilitate its development -- not to supplant it.

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